Joe Nevin to Speak at Bisnow on Activating the Ground Floor

July 27, 2015

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This Wednesday, July 29 at 7:30 am, Joseph Nevin of Bergmeyer, along with Daniel Bradley of AEW and Ted Chryssicas of NGKF, will present a case study of 699 Boylston Street, a strategic repositioning in Boston’s Back Bay. The panel will present an overview of how 699 Boylston Street increased its overall property value by redesigning the ground floor retail, lobby, and streetscape.

Hosted by Bisnow, this informative, local event focuses on commercial real estate and features two additional panels. Another case study will showcase experiential shopping at Assembly Row and how it’s driving traffic and a presentation on leasing trends will dive into what tenants are looking for in the new marketplace.

Use promo code BERG25 to receive a special discount of 25% off the standard ticket price! We hope you’ll join us!

Register with Bisnow »

About the Speakers

Daniel Bradley, Director at AEW Capital Management, led the acquisition of the 15-story, 211,351 sf Class A office building at 699 Boylston Street in 2012, a unique opportunity to buy into the Back Bay in one of the country’s tightest office markets.

Joseph P. Nevin, Senior Principal at Bergmeyer, is widely recognized as a leader in the field of retail store design and brand repositioning. Joe’s expertise in strategic positioning and the relationship between design excellence and user experience has garnered Bergmeyer wide publication and numerous design awards.

Ted Chryssicas, Executive Managing Director at Newmark Grubb Knight Frank, leads a team covering the retail marketplace and represents numerous national, regional and local tenants and landlords in the leasing, acquisition and disposition of retail space throughout eastern New England

Event Details

Wednesday, July 29

7:30 – 10:30 AM

Westin Boston Waterfront

425 Summer Street

Boston, MA

Find out more on Bisnow »

About the Case Study

699 Boylston Street is a highly visible and distinct building in Boston’s Back Bay. Formerly known as One Exeter Plaza, AEW Capital Management purchased the building and committed to repositioning it to retain key tenants and attract new, specifically targeted tenants. The first three floors of 699 were redesigned to create a more efficient lobby, enlarged retail spaces with contemporary façades of floor to ceiling glass, and extensive street level improvements to increase the value of the property in its prime location.

Read more about the project »

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