DPCE

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Elder-Jones

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Dedicated to creating apparel that looks great and feels even better, Mizzen+Main sought a design partner aligned with their vision of creating a storefront that not only attracts but also deeply engages with its clientele, reflecting the brand's ethos of accessible elegance.
The revitalized store in Rice Village, Houston, TX, is designed to embody the quintessential Mizzen+Main lifestyle, offering a space that guides, inspires, and encourages interaction. This involved a comprehensive redesign of the retail space, encompassing both interior and exterior elements, as well as strategic visual merchandising strategies.
Tailored to establish a unique sense of place, the design concept fosters genuine customer interactions at every level. The experiential journey promotes exploration and socializing, with curated touchpoints that extend beyond mere transactions.
A captivating entry feature wall sets the tone upon arrival, accompanied by a welcoming customer lounge conducive to meaningful interactions. Architectural elements showcase seasonal narratives, while a dedicated lounge area encourages communal gatherings. Fitting rooms are strategically positioned to facilitate purchasing decisions, with personalized consultations seamlessly facilitated at the cash wrap. A multifunctional floor fixture serves as both a transactional hub and a means to nurture customer relationships. Additionally, the innovative use of materials like Venetian plaster enhances the aesthetic appeal, contributing to the overall ambiance and brand identity.
Despite budget constraints and the need for adaptability to accommodate future product iterations, the design team at Bergmeyer strategically prioritized essential elements to maintain the core Mizzen+Main experience. A flexible merchandising system was developed to accommodate evolving product lines, and the existing storefront was repurposed to align with brand requirements. The resulting architectural aesthetic blends materials such as stone, wood, and steel in a contemporary palette, creating a visually striking and cohesive brand identity.
With the completion of the Rice Village, West Village, and Southlake storefronts, we eagerly anticipate the future growth of Mizzen+Main's retail presence.

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Tree House Greater Boston

Juliana Franco

We are a Design Collaborative

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Mizzen+Main Rice Village

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We are a Design Collaborative of architects, strategists, brand specialists, interior and graphic designers. Inspired through partnership, thoughtfully creative, inherently curious and driven to fulfil our clients' needs.

Bergmeyer

Mizzen+Main is steadfast in their commitment to excellence with the expansion of brand-new brick-and-mortar experiences.

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