Zach Smith
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What’s your spirit animal?

Liger, obviously

What’s the difference between art and design?

Design is meant to accomplish a task or solve a problem but the role of art is to inspire, transform, and/or raise question. To quote an article I remember reading back in school (I don’t recall where), Design is an act of empathy. Art is an act of freedom.’

What’s the most important part of your evening routine?

Putting my keys and wallet in the same place as every night so I know where to find them. 

iPhone or Android?

iEverything … I’m a bit of an Apple fanboy 

Beer or wine?

Beer is just better. 

What was your first job?

A retail relic we once called a movie store 

What do you listen to while working?

Mid/late 70’s punk (Clash, Ramones, Sex Pistols…) or classic rock from a similar era (Led Zeppelin, Van Morrison, The Who, Beatles…)