Bergmeyer's Vice President, Rachel Zsembery, and Senior Associate, Brian Perlow are participants in several episodes of the Shop! Retail Decoded podcast series

The Shop! Retail Decoded podcast series explores the latest trends and industry information with participation from leading retailers and designers. Bergmeyer's Vice President, Rachel Zsembery, and Senior Associate, Brian Perlow offer insight from their experiences in the retail world in the episodes below from the "Wow Factor - The In-Store Experience" segment. Check out all of the episodes by visiting the Shop! Retail Decoded podcast series.

Personalization in Retail: Part 1 – Customer Experience

120 years ago, everything was personal & custom crafted. Then, the technology of the day enabled mass manufacturing and standardization. Ironically, the same force that all but eliminated handcraft and uniqueness will enable super-customization. What’s more, a creative class has re-emerged and a wave of co-creation is gaining momentum. In this episode, retail executive Heidi Demers joins the Shop! Retail Roundtable in discussing where this trend will lead us. This episode features Brian Perlow.

Personalization in Retail: Part 2 – Store Design

Without a doubt, effective retail design can have a tangible and far-reaching impact on a business. In this episode of Retail Decoded we ask our experts Jean Paul Morresi creative lead and partner at Watt International Inc. and Heidi DeMers, Corp Manager of Store Design at The Kroger Company on what every retailer should consider when designing a new store or updating their existing retail concepts. This episode features Brian Perlow.

Counter Neuroplasticity with These Retail Strategies

Neuroplasticity is holding many brick & mortar retailers back from truly competing with giants like Amazon. This episode of Retail Decoded explores the future of the in-store experience, including strategies to counter neuroplasticity, which starts with pinpointing your store’s flywheel. Several members of the Shop! Creative Council are joined by Chris Walton, CEO and founder of Red Archer Retail. Chris spoke on this topic at our recent Shop!X event, and now, we’ll explore that perspective further. This episode features Rachel Zsembery.

Published Mar 28, 2019