Seven steps to help your customers make tough buying decisions

Seven steps to help your customers make tough buying decisions

This past holiday season, retail sales were the best they’ve been in recent history. And now that the holidays are behind us, let’s reflect on our shopping. Whether you picked out a gift for your significant other, or your parents, or a coworker, the possibilities that were presented to you were absolutely endless. So how did you decide? Why do we all come to the decisions we make when we buy stuff?
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Designing the Restaurant Experience

Designing the Restaurant Experience

I recently had the opportunity to share some of Bergmeyer’s latest work in experience design for the food world. We were invited by the Boston chapter of AIGA, the professional association for design, to share a panel with Korn Design and Assembly Design Studios for a comprehensive look at what it takes to design a restaurant. Adapted from my talk for AIGA’s Designing the Restaurant Experience” event, I’d like to share four thoughts on how Bergmeyer and our teams have approached some recent work.
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Finding Your Brand Voice

Finding Your Brand Voice

Personifying brands helps give them a unique character. They can grow and adapt and speak in many forms. It’s this speaking part that has got me thinking lately. Just as brands must have their own unique identity and presence in the market, a successful brand voice is one that speaks with an identifiable personality. But how do you know when it’s the right time to find your brand voice?
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Offline goes online, online goes offline, and sometimes, offline just goes away

Offline goes online, online goes offline, and sometimes, offline just goes away

In the past decade, shopping behavior has changed significantly, with more and more people choosing to shop online for goods and apparel. While online retailers have typically remained online, many see the potential for expansion through brick-and-mortar retail. The past two years have seen an unprecedented convergence of online retailers moving offline – seeking an omnichannel presence and getting closer to where their consumers are. The trend goes the other way as well. Traditional retailers are feeling the strain of increasing online sales and are pressured into finding solutions that fit the needs of the consumer that’s shopping online. Retailers are making moves to position themselves on both sides of the coin.
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NAIOP Trends + Technology Conference Recap

NAIOP Trends + Technology Conference Recap

In the afternoon of Wednesday, October 22, NAIOP assembled an event that highlighted new technologies and marketing trends that are positively influencing today’s commercial real estate market. NAIOP is the leading voice representing the interests of the real estate industry, including developers, owners and other professionals engaged in real estate development, investment and ownership in the Commonwealth. A keynote address and two panels of real estate professionals opened a dialogue to the marketing, branding, digital media and technology advances that are driving decision-making.
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