As the store is open year-round – with only a handful of games played during the NFL season – balancing the need for two drastically different volumes of traffic was a major consideration and challenge. With thousands of fans visiting the store on game days, a long, wide aisle through the center of the store provides a prime circulation route and adds an air of spaciousness when the store is at capacity.
On the ceiling, bold red faceted ribbons are anchored by lanterns around each column, which in turn are emblazoned with black and white photos of legendary players. The ribbons are a dynamic feature and encourage movement through the store. Custom-designed bright, white, and glossy plinths complement the red faceted ribbons above, and the warm-toned wooden flooring below provide a clean slate for merchandising the team’s most popular apparel.