A modern and casual atmosphere that’s fit for Calvin Klein’s athletic and performance wear.
Bergmeyer designed a new retail prototype in keeping with the modern aesthetic of the Calvin Klein brand, supporting a full range of women’s athletic and performance wear.
The transformation of and customer response to the retail environment has been tremendous. New finishes and design elements have a casual beach house aesthetic, with creamy white walls, white oak wood floors, and a unique “juice bar” featuring pieces from the Calvin Klein furniture line. The natural materials and dark-bronzed metal fixtures, simplicity of design, and clarity of detail provide a more casual expression of the Calvin Klein brand. Carefully considered fixture and product display allows for a comfortable and enjoyable customer experience.