Multifamily Executive Awards - Student Merit Winner

ABC STEP Awards Program - Bronze Level

ABC Excellence in Construction Awards  - 1st in General Construction: Residential $5MM-$10MM Cat.

BKV Group

Kimley-Horn and Associates, Inc.

Peabody Office

Boston Art

Kinsley Construction

18037 00 The Yards N19

18037 00 The Yards at Old State N18

17 C18554

17 C18503

17 C18552

17 C18497

17 C18499

17 C18489

17 C18550

18037 00 The Yards at Old State N26

17 C18506

17 C18485

17 C18511

17 C18509

17 C18504

17 C18492

17 C18507

17 C18488

18037 00 The Yards at Old State N33

18037 00 The Yards at Old State N16

18037 00 The Yards at Old State N13

18037 00 The Yards at Old State N17

17 C18512

17 C18493

17 C18505

17 C18549

17 C18495

17 C18486

18037 00 The Yards at Old State N31

18037 00 The Yards at Old State N23

18037 00 The Yards N31

18037 00 The Yards at Old State N20

18037 00 The Yards at Old State N19

18037 00 The Yards at Old State N32

18037 00 The Yards at Old State N14

18037 00 The Yards N41

18037 00 The Yards at Old State N10

17 C18508

18037 00 The Yards at Old State N8

18037 00 The Yards at Old State N28

18037 00 The Yards at Old State N9

18037 00 The Yards at Old State N22

18037 00 The Yards at Old State N29

17 C18491

18037 00 The Yards at Old State N35

17 C18500

17 C17547

17 C18557

17 C18501

18037 00 The Yards at Old State N4

18037 00 The Yards at Old State N34

18037 00 The Yards at Old State N15

18037 00 The Yards at Old State N24

18037 00 The Yards at Old State N12

18037 00 The Yards at Old State N30

18037 00 The Yards at Old State N3

17 C18556

18037 00 The Yards at Old State N11

17 C18490

17 C18555

18037 00 The Yards at Old State N7

17 C18496

17 C18547

17 C17543

17 C18510

17 C18553

18037 00 The Yards at Old State

17 C17549

18037 00 The Yards at Old State N2

17 C18551

17 C18513

18037 00 The Yards at Old State N6

17 C18498

18037 00 The Yards at Old State N5

17 C18487

17 C18502

Having already worked with Toll Brothers over the past few years on other luxury multi-family housing communities, they asked Bergmeyer to partner with the Toll team to create an elevated student living experience. Together we set out to bring the energy of student life into branded environments and touchpoints that resonate with the students residing in the space.
Our approach to designing the student experience was all-encompassing and included brand strategy, brand identity, naming for the property and floor plan types, marketing materials, interior design and environmental graphic design for the clubhouse, and interior design for the yard houses.
The process began with extensive market research, followed by a series of interactive workshops that uncovered Toll Brothers’ aspirations and vision for the community. We identified the core purpose of the experience, values, target demographic, key differentiators, and the traits needed to make the brand stand out.
Values that distinguish The Yards:
<ul><li>Rooted in the past, designed for the future: adapting to the ever-changing world</li><li>Conscious and aware: seeking to do better by positively impacting the community</li><li>Individualistic and energetic: enabling creative expression and collective purpose</li><li>Beyond expectation: striving to stay true to elevated standards and ambitions</li></ul>The Yards speaks to the energetic, adventurous, and ambitious qualities of the community it serves. The intentional design selections incorporate materials and palettes that reflect both the school qualities of nearby Penn State and the surrounding forested landscapes of the Rockroth and Bald Eagle State Forests. Lifestyle photography in the marketing materials features open-air activities and promotes healthy and active living. Ambitious statements like “All or Nothing” – used in the branding and environmental graphics – encourage residents to chart their own paths and live a purposeful life.
The amenities offer unique areas and activities for introverts and extroverts alike. The main level of the 24-hour Clubhouse offers residents quiet spaces to study or work on group projects in private rooms complete with smart boards, computers, and unlimited printing. Two separate "bar" areas serve bottomless coffee and seltzer. There is a full-service package locker storage system where deliveries are safely stored until residents can pick them up. The lower-level lounge spaces allow for College Game Day viewing in optimal comfort with various styles of lounge seating and arcade games to accompany the area. The 3,900 sq. ft. state-of-the-art fitness center has cardio machines connected to the internet and TV, a free weight section, and an immersive fitness space to take on-demand fitness classes any time of day. Not to mention a half-court basketball court with direct access to the exterior patio via an operable glass garage door. Rounding out the fitness center package is a rock-climbing wall, a sauna, and a spray tan booth.
The desired connection to the outdoors is maintained through the generous placement of windows overlooking the pool deck and easy access to a resort-style pool, three hot tubs, and in-pool lounge seating. The patio experience also includes grills, fire pits, and hammocks. The Yards residents can fully experience and relish in the warm weather months outdoors on the property. 
The Yards at Old State offers an unrivaled student living experience rooted in purpose, exploration, and community.
Take a tour of <a href="https://my.matterport.com/show/?m=rFKFbeRCyTB&amp;hl=1" target="_blank" rel="noreferrer noopener">The Clubhouse </a>at The Yards.

18037 00 The Yards N24

18037 00 The Yards N18

18037 00 The Yards N16

18037 00 The Yards N23

18037 00 The Yards N20

18037 00 The Yards N3

18037 00 The Yards N27

18037 00 The Yards N2

18037 00 The Yards at Old State N21

Yards poster neighborhood cropped

18037 00 The Yards at Old State N27

18037 00 The Yards N30

18037 00 The Yards N14

18037 00 The Yards N29

18037 00 The Yards N28

18037 00 The Yards

18037 00 The Yards N12

18037 00 The Yards N32

18037 00 The Yards N35

18037 00 The Yards N40

18037 00 The Yards N38

Tilton Hall at Tufts University

Nittany Aerial Photo & Video

Taylor Photo

Wilson Sporting Goods

We are a Design Collaborative

Work

The Yards at Old State

Breadcrumbs

We are a Design Collaborative of architects, strategists, brand specialists, interior and graphic designers. Inspired through partnership, thoughtfully creative, inherently curious and driven to fulfil our clients' needs.

Bergmeyer

The demand for off-campus housing at Penn State is growing. Toll Brothers Campus Living, a division of Toll Brothers, Inc., recognized a unique opportunity to elevate the student-living experience and bring their premier residential building quality to a new student community near campus.

The demand for off-campus housing at Penn State is growing. Toll Brothers Campus Living, a division of Toll Brothers, Inc., recognized a unique…

description

3RnBXRkiZXT1iLzOp4FhHQECB2uEPqmtRaeKTitHBxQ

google-site-verification

brothers, toll, campus, recognized, living, division, near, housing, penn, unique, opportunity, elevate, student-living, experience, bring

keywords

https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/_1200x630_crop_center-center_82_none/18037_00_The_Yards_N19.jpg?mtime=1618429832

https://www.instagram.com/bergmeyer_design/

https://www.youtube.com/channel/UCeYPW3x4uToF33dJApcqiHw

https://www.linkedin.com/company/bergmeyer

https://www.facebook.com/BergmeyerAssociates/

https://www.bergmeyer.com/work/the-yards-at-old-state

referrer

robots

twitter:card

twitter:creator

twitter:description

https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/_800x418_crop_center-center_82_none/18037_00_The_Yards_N19.jpg?mtime=1618429832