Virgin Atlantic Airways was an ideal client for Bergmeyer. Extremely design-focused, VAA expected every branded environment to strengthen the customer’s impression of their distinct international identity, but to also say something unique about where each Clubroom is in the world. This made for a good challenge.
For Logan Airport in Boston, Bergmeyer’s design research began by creating image boards that captured quintessential Bostonian elements. Patterns and materials were then distilled and abstracted so that references to both the historical and modern aspects of the city could emerge. Wood, stone, and stainless steel are arranged in grids, planks, and running bonds that evoke Boston’s trademark brickwork, wrought iron, clapboard, and shingles. Despite the lack of windows, lightness permeates the space from concealed LED sources highlighting the clean, warm finishes.