BRAND Steakhouse and Lounge at Monte Carlo Hotel & Casino

A cowhide-patterned ceiling made of faux-fur panels? Of course, it’s Las Vegas!

Designing a strikingly unique restaurant and lounge space in Las Vegas is a tall order. MGM Mirage Design Group wanted nothing less when they chose Bergmeyer to lead a design team to convert a traditional steak house into a restaurant and nightspot destination that would stand out on the Las Vegas Strip. With a location adjacent to the Monte Carlo Hotel’s bustling casino floor, the central challenge for the BRAND Restaurant was creating visual and acoustic separation between dining and gaming. Bergmeyer’s solution was to create a 2-foot platform that elevates the restaurant above the casino floor and to install a dynamic multilayer ceiling consisting of 255 modularized cowhide-patterned panels, cocooning the diner by softening the space and absorbing ambient sound. Materials such as leather, suede, dark wood, and bronze provide a rich yet muted backdrop to the back-lit semiprecious stone bar and LED-animated mica panels. Flexible furnishings and moveable partitions allow the space to transition seamlessly from a restaurant and lounge to a nightclub to a private dining room. As Architect of Record with a large and dynamic client group that included the Monte Carlo Resort & Casino (Owner), MGM Mirage Design Group (Design/Construction Services Provider), The Light Group (Hotel Operator) and GRAFT (Design Architects), Bergmeyer coordinated the project team’s services, schedule, and budget from concept through documents and execution.