There is no question that there have been monumental changes when it comes to shopping behavior. For example, the massive shift to online shopping and buying (due to stores being closed) is significant and real. But the question is whether it's permanent? Or will we return to pre-COVID behaviors, having the confidence to re-emerge and return to our favorite stores with the same enthusiasm we previously had?
The following information looks to answer that very question. While many assumptions and predictions have been proposed, the future of retail is not entirely clear. But let’s be honest, it has never been. Change is the constant, and this pandemic has thrown yet another curveball at this dynamic industry.
In this trend report, Bergmeyer sets out to provide an informed perspective from those who dictate the industry's future: the consumer.