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How Gen Z and TikTok Created a Consumer Revolution
One of the most prominent present-day marketing challenges a business can face is capturing a target audience’s attention and keeping them intrigued for the long haul.
Enduring Design: Hampshire Dining Commons Turns Ten
We asked the UMass Amherst Dining Services team to share their thoughts, feedback, and statistics on the modern-day Hampshire Dining Commons.
The Romance of Tangibility
In light of the recent movement for “vintage” innovation, Bergmeyer Graphic Designer Ariana Piacquadio reflects on the romanticization of the analog world. As the tables are rapidly turning backward with tech so commonplace, real-life experiences you can engage with using all your senses start to embody a new kind of nuance and exclusivity.
Retail's New Horizon
How can retail brands seize the moment and reinvent themselves?
Behind the Bar
Operational efficiency is critical to ensuring a seamless experience in the hospitality industry. Our design team decided to get "behind the bar" with several sought-after libation destinations serving Boston's Seaport community to get a design perspective from the people integral to facilitating world-class restaurant experiences.
Reimagining Petaluma’s Community as a 15-Minute City
The passionate locals of Petaluma called upon us to help them achieve their goal of becoming a more accessible “15-minute city,” where every resident can access most of their daily necessities within a 15-minute walk or bike ride.
Connecting with Customers in Virtual Retail Experiences
How will shopping in the Metaverse compare with real-life experiences?
B the Change - A Commitment to Giving Forward
A new social responsibility mission statement that reinforces giving forward as a core part of our design collaborative.
The Responsibility of Designers in a Virtual World
Although the Metaverse is still in its infancy, designers should be prepared to play a significant role in the next digital revolution.
Designing the Future: The Meta-Dilemma on the Role of Designers in a Virtual World
Four designers share their unique perspectives on what we may experience in the Metaverse and task the design industry with being ready to create for both the physical and the virtual world.
The Pan-Mass Challenge 2022: Trusting Your Instincts and the Importance of Self-Advocacy
Team Bergmeyer recently rode in the 2022 Pan-Mass Challenge, which raises funds for cancer research and treatment at Dana-Farber Cancer Institute.
Design Outside the Lines
Built environments can guide our thoughts, behavior, and habits. So, in a world that is rapidly changing, why do many of the spaces we use every day remain the same? Bergmeyer Interior Designer Eliza Steele shares her thoughts on designing outside the lines.
Designing Out Waste
Building waste accounts for a staggering 35-40% of worldwide waste in landfills, and carbon emissions from both building erection and deconstruction are increasing. These factors can be daunting when considering whether the design profession is an active or passive player- in the unending game we play each day with environmental management.
So-Ho Inspired: Design Trends in NYC
Our retail design team fueled our creativity and reinforced our desire for true connectivity.
Mike Davis on the role of Director of Corporate Social Responsibility
Transitioning from President to the Director of Corporate Social Responsibility, Mike had the opportunity to re-imagine his role within our Design Collaborative to focus on Bergmeyer's goals of serving the greater public good.
Influential Black Leaders, and their Stories that Inspire Us
Beyond the month dedicated to celebrating Black History are the people and their stories that have made a permanent and influential impact on our lives.
Design Principles for Elderly Health and Wellness Communities
An alternative way of design thinking and execution is needed to balance practical needs with the humility of aging.
Is Modular Design and Construction Right for Higher Education Projects?
Bergmeyer Principal Darryl Filippi shares why modular design and construction is an excellent option for higher education facilities.
The Shock of the New
Which Way for Experience Design in a Time of Chaos?
Reducing Anxiety in Higher Ed with Empathetic Design
Recognizing the power of comfort, choice and community on student wellbeing.
It’s a brave new dining world out there; let us help you navigate it.
Small Moves, Big Impact
Why your brand is the key to infusing inspiration and empathy.
Challenger Brands: What it Takes to Compete and Challenge an Entire Industry
Bandages, bikes, Bitcoin… and more industries that are ready for a challenger.
Your Brand Revival Starts with a Healthy Dose of Vitamin B
Is your brand in need of TLC?
Pent up Demand: Attention All Brands – The Shoppers are Coming
Our environment is changing rapidly, and customers are returning to in-person retail experiences. We need to be ready for them by making their first engagement positive, welcoming, and inspiring at the same time.
HIT THE ROAD!
The leisure sector is ready to welcome you back with open arms. We sought out design-centric and alternative lodging experiences with a slice of magic that only hospitality companies can deliver, so let's hit the road already!
Returning to Risky Business
After a year of planning everything, I am desperately craving the element of surprise!
The Hybrid Workplace: Planning for the Post Pandemic Office
Return to We from Me: A resource for establishing hybrid remote/in-person work environments that align with businesses and corporate cultures.
Beyond Four Walls: New Age Luxury in Multifamily Housing
New age luxury living prioritizes convenience and restoration by anticipating residents' needs and designing for them.
Back to the Office: The Purpose of Place
We’ve focused on returning to the workplace safely amidst the pandemic. Now we’re focused on the future and designing for “why” we go to the office.
Illuminating and Optimistic: The Colors of 2021
In sync with the Pantone Color Institute’s 2021 Colors of the Year
Designer Digs x Bergmeyer
Bergmeyer designers share housing design tips and advice for creating ideal homes.
The Future of Shopping
We have looked to the past and explored the present for an informed perspective on the future of retail.
Sustainable Design: The Ethical Imperative
Sustainable design is no longer just a desirable expertise, it is a necessity and an integral part of everything we do together. It is no longer an option for designers - it's an ethical imperative.
Stakeholder Engagement is Still Critically Important to Get – But Harder To Do
We have new ideas and experience with how to get it done.
The Future of Food
Exploring New Territories Post-Covid in Restaurant and Food Retail
IT’s Critical Role in Crisis Management
Businesses rely on IT support to maintain operations, especially during an emergency. Yet one of the most critical roles of information technology management is being prepared before a crisis even happens.
Prioritizing Well-Being Could Be The Future of Hospitality
Bergmeyer explores the new reality of specialized hospitality experiences.
Guiding the Way Back to the Trail
It takes a lot of planning to open and operate a business. From the inkling of an idea’s inception through running a full operation (or many), business owners are trained to be prepared for unforeseen circumstances to hit at any point. Resilience has always been essential in order to prosper during severe situations. Now it’s a fundamental requirement in the face of an unprecedented global pandemic.
Graduating, Job Seeking and Career Planning during Uncertain Times
One thing is certain: the future is uncertain. Senior Designer Kenny Isidoro shares helpful suggestions from his personal experience with pursuing work during the 2008 recession.
Below the Surface: Resiliency in the Beauty Industry Post-COVID and Beyond
Always Open: Bergmeyer takes a deep dive into the future of the beauty industry
Shop! Retail Decoded Podcast Series
Bergmeyer's Vice President, Rachel Zsembery, Associate Principal, Brian Perlow, and Associate and Design Practice Leader Eric Kuhn are participants in several episodes of the Shop! Retail Decoded podcast series.
Are City Dweller’s Five-Year Plans Forever Changed?
Interior Designer Catherine Keywan shares how the Stay At Home directive altered her perspective of home in the city.
Bergmeyer Office Re-Entry: Tales from the Return to the Workplace
The good, the bad, and the unexpected.
The Role of Architects in VR, AR, and Video Games
Architectural Designer Quinn Levine challenges the common misconception that designers have a significant amount of knowledge only applicable to building design and construction as there are clear parallels between real and virtual design processes.
Rachel Zsembery on Shop! Association's next Retail Decoded podcast series, Defining the "Next" Normal: Cosmetics
Bergmeyer's Vice President, Rachel Zsembery, is a panelist on Shop! Association's Retail Decoded podcast series, Defining the "Next" Normal: Episode #6, Cosmetics
Designing for Gen Z: Understanding What Influences the Future Generation Starts With Learning Who They Are
Senior Interior Designer Krista Easterly explores how we can best design for this up-and-coming generation that is hitting college campuses and the workplace.
Be Connected by Bergmeyer: A Best of Guide for At-Home Experiences
Bergmeyer's "Best of" series is back!
Navigating the Workplace in our Post-COVID Reality
We are always open and willing to take on new challenges, and some of the best ideas can come from the unexpected.
Better Food Waste Management Tactics During the COVID-19 Crisis and Beyond
Senior Associate Rachel Lanzafame discusses options for improving food waste management, as our team is working together to collectively share business strategies for coping with the COVID-19 crisis, recovering from it, and planning for the future beyond it.
Three Key Takeaways from the EuroShop 2020 Conference
Test. Learn. Adjust
Bergmeyer Principal Mare Weiss and Vice President Rachel Zsembery explore how the pop-up approach to retail allows for continuous adaptation. Originally published on August 29, 2019 online in ArchitectureBoston.
Best of Boston by Bergmeyer Fall 2019
Welcome to our inaugural edition of the Best of Boston Guide.
A hospitality booth creates an immersive experience at GlobalShop 2019
Designing a new hospitality booth experience for GlobalShop 2019
Commercial Lobbies – The Third Space for Attracting Tenants
Long gone are the days of stuffy, museum-like, out-of-proportion and underutilized lobbies.
The AIA 2030 Commitment: What’s the Deal?
This post is part of an ongoing series from Principal Mike Davis, FAIA on our progress toward the AIA 2030 Commitment.
Seven steps to help your customers make tough buying decisions
This past holiday season, retail sales were the best they’ve been in recent history. And now that the holidays are behind us, let’s reflect on our shopping. Whether you picked out a gift for your significant other, or your parents, or a coworker, the possibilities that were presented to you were absolutely endless. So how did you decide? Why do we all come to the decisions we make when we buy stuff?
The AIA 2030 Commitment: Architecture IS Infrastructure, II
This post is part of an ongoing series from Principal Mike Davis, FAIA on our progress toward the AIA 2030 Commitment.
Designing the Restaurant Experience
I recently had the opportunity to share some of Bergmeyer’s latest work in experience design for the food world. We were invited by the Boston chapter of AIGA, the professional association for design, to share a panel with Korn Design and Assembly Design Studios for a comprehensive look at what it takes to design a restaurant. Adapted from my talk for AIGA’s “Designing the Restaurant Experience” event, I’d like to share four thoughts on how Bergmeyer and our teams have approached some recent work.
Wellness in Living Communities
Wellness has always been an interest for Bergmeyer, both as a firm internally and in the work we do for our clients. Our projects with a national multi-unit residential developer has broadened our idea of wellness in living communities and understanding what people want to experience where they live. So what does a wellness community look like and what does it offer?
Finding Your Brand Voice
Personifying brands helps give them a unique character. They can grow and adapt and speak in many forms. It’s this speaking part that has got me thinking lately. Just as brands must have their own unique identity and presence in the market, a successful brand voice is one that speaks with an identifiable personality. But how do you know when it’s the right time to find your brand voice?
Coworking: Not just for startups and freelancers
Coworking spaces have become immensely popular thanks to a surge in entrepreneurship. Kristyn Hill, Interior Designer at Bergmeyer, explores the benefits of coworking spaces in a recent blog post for Design Museum Boston.
More Than Skin Deep: Transcending to True Brand Essence
Just as brands strive to build relationships with their customers, we look to do the same with our clients. Through immersive partnerships we are able to broaden the lens of what design actually is; to go beyond the look and be more about the feel.
“Me Places” in Retail: The Fitting Rooms
With many brick and mortar stores fighting an uphill battle against online shopping, retailers are trying new tactics to bring in shoppers. But what truly makes people want to spend time in a store? People like to feel special. They like to have choices. People like "me spaces."
The Trend of Moving into the City’s Existing Buildings
Much has been said about the relocation of companies to urban areas from the suburbs. This isn’t a new phenomenon, though, with GE moving into 388,700 square feet, Reebok into 220,000 square feet and tech companies taking 1.8 million square feet in Boston, news of major companies moving into urban areas continues to dominate the headlines.
When McDonald’s BBQ opened 77 years ago, it was among hundreds of other drive-in (and later drive-thru) restaurants throughout the US that later became the iconic eating style during the time of an American socio-technology revolution: the automobile. The influx of driving in mid-20th century America revolutionized and shaped the way Americans ate meals. There have been exponential amounts of improvements to technology since the quick service restaurant (QSR) trend began three-fourths of a century ago. But within that time there has been little to zero aesthetic improvements as great as sit-in restaurants to drive-in.
Offline goes online, online goes offline, and sometimes, offline just goes away
In the past decade, shopping behavior has changed significantly, with more and more people choosing to shop online for goods and apparel. While online retailers have typically remained online, many see the potential for expansion through brick-and-mortar retail. The past two years have seen an unprecedented convergence of online retailers moving offline – seeking an omnichannel presence and getting closer to where their consumers are. The trend goes the other way as well. Traditional retailers are feeling the strain of increasing online sales and are pressured into finding solutions that fit the needs of the consumer that’s shopping online. Retailers are making moves to position themselves on both sides of the coin.
Now Trending: Retail-Branded Hotels
As retail evolves, retailers are discovering new ways to expand their brand’s outreach and loyalty. The newest trend in customer service features concierge and room service. Since customers trust a brand by their value and lifestyle, retailers are extending that trust by creating large scale hospitality programs and boutique hotel experiences to promote their lifestyle.