Pop-up stores started appearing on the retail landscape more than 10 years ago. Today these experience-rich environments have evolved into an increasing variety of formats as brands experiment with location, duration and collaboration. Are pop-ups still just a trend, or now a necessary component of a strong market strategy and real estate portfolio?

On Wednesday, September 14, Bergmeyer’s Mare Weiss will moderate an interactive panel discussion on the evolution of pop-up retail at the International Retail Design Conference (IRDC). The panel will explore the most innovative and freshest takes on pop-up stores, provide ways to capitalize on this exciting format, and review lessons learned and key takeaways. Panelists include Melissa Gallant, Shop Development for retailer Kit and Ace; Bryan Ramos, Director for Newmark Grubb Knight Frank; and Melissa Gonzalez, Chief Pop-Up Architect for the Lion’Esque Group.

Join IRDC September 13-15 at Le Westin Montreal for the most anticipated retail design conference of the year. Register today and use this exclusive discount code – JOINME – to save an additional $100 off the IRDC registration rate. To register and for more details, visit the IRDC website.

Published Jul 29, 2016