Rekindle Your Innovative Spark: 5 Principles Of Creativity Most Leaders Have Forgotten

As a designer, there’s one question I get asked more than any other: “Can you teach people to be creative?” And my answer is always the same: “I’m not teaching them, I’m reminding them. Because they were born creative, they’ve just forgotten.”

Having spent the last 35 years in some of the biggest boardrooms across the globe, it’s clear to me that this broken relationship with our creative selves is an all too familiar reality. At the risk of talking myself out of a job, it is one of the reasons these companies hire consultants. To dream up, imagine or birth ideas they don’t believe they could ever come up with by themselves.

But, in a world whose challenges are crying out for innovative thinking, I’d argue that creativity is something our business leaders should have more of in their toolboxes. And not just to solve problems or navigate uncertainty, but because without creativity, they are hindering the chances of their business being everything that it could be.

Read the full article with Christian's five principles to get anyone started on their journey back to a creative mindset, here.