New Balance Flagship

In the heart of Manhattan’s Flatiron District, New Balance has unveiled its newly reimagined flagship take-down store. A bold reintroduction within the same address it has long called home. Located in a landmarked building within the historic Ladies’ Mile District, the flagship is a sophisticated renovation that bridges the past and future, thoughtfully transforming the existing store into a new standard for performance-driven retail.

This flagship isn’t a ground-up build. It’s a renovation project that honors the architectural legacy of one of New York City’s most iconic commercial corridors. The design approach reflects a deep sensitivity to the building’s historic fabric, integrating modern materials and technology with the grandeur and scale of the original structure.

To bring the concept to life, New Balance engaged UK-based Universal Design Studio to develop the initial creative vision. Bergmeyer was then entrusted with translating and evolving that concept into a fully realized retail experience. Working closely with project partners, Bergmeyer led the architectural development, documentation, and execution, ensuring that every element, from spatial planning to material selection, stayed true to the design intent and respected the building’s historic context.

Bergmeyer’s established collaboration with New Balance laid the foundation for a seamless partnership on this project. As a trusted design and strategy partner, the team played a central role in shaping and delivering the new store format, drawing on a deep understanding of the brand and the local market to successfully bring the vision to life in New York City.

The result is a refined, immersive retail environment that balances form and function, inviting guests into a space that’s equal parts gallery and cultural hub. The space showcases a carefully curated material palette and meticulous craftsmanship. Featuring natural wood tones, brushed metal accents, illuminated ceilings, and detailed finishes, the design creates a warm and contemporary atmosphere that is both sophisticated and inviting. The store houses the latest in performance footwear and apparel, Made in USA collections, and exclusive product drops, all curated within a space that reflects New Balance’s commitment to quality, innovation, and design.

Set against the architectural richness of the Ladies’ Mile Historic District, the new Flatiron flagship serves as a physical manifestation of New Balance’s brand values: authentic, resilient, and forward-thinking. It's a space designed not just to sell products, but to inspire motion, creativity, and community.