International Visual Competition Awards: Honorable Mention

Orion RED

Boston Light Source

Citywide Contracting LLC

00021119 01 N12

00021119 01 N8

00021119 01 N10

00021119 01 N11

00021119 01 N9

00021119 01 N7

00021119 01 N15

00021119 01 N2

00021119 01 N3

00021119 01 N5

00021119 01 N14

00021119 01 N4

00021119 01 N13

00021119 01 N16

00021119 01 N6

00021119 01

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation en route to their new taproom.
Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA.
Visitors are welcomed by vibrant colors and a warm experience, complete with coffee service in the retail area. Environmental graphics, visual merchandising, a one-of-a-kind “Can Cave” that visually ignites the 350 FT passage from the entry to the taproom and an exit journey that includes “Easter egg” graphics portraying characters and graphics from the brand’s various can art which are used to delight and inspire visitors to the taproom.
Materials used include reclaimed wood planks and timbers, polished and stamped concrete, blackened steel, recessed and sill lighting, custom chandeliers with a powder-coated copper finish, and 6,300 cans of beer that were upcycled as a low-impact design option. While meant for the current space, our selections were purposefully chosen with the future in mind as they can be reused and re-engineered down the line.
The brewery’s new home in Deerfield delivers the cheerful and communal environment the brand is known for and a memorable experience that’s sure to bring visitors back for more.

Image 21

Image 27

Image 26

01 06 21 General Deerfield Can Installation Exterior View copy 2

IMG 6392

IMG 6212

IMG 6210

IMG 6211

Treehouse Photo Edit

Edenbridge PACE at Skyland Town Center

Anton Grassl Photography

Boston ProShop powered by ’47

We are a Design Collaborative

Work

Tree House Brewing Company - Deerfield

Breadcrumbs

We are a Design Collaborative of architects, strategists, brand specialists, interior and graphic designers. Inspired through partnership, thoughtfully creative, inherently curious and driven to fulfil our clients' needs.

Bergmeyer

Looking to elevate your travel experience? Western Massachusetts has a new brew-worthy destination at Tree House Brewing Company.

description

3RnBXRkiZXT1iLzOp4FhHQECB2uEPqmtRaeKTitHBxQ

google-site-verification

brew-worthy, destination, tree, house, elevate, travel, massachusetts, brewing, looking, experience, western, company

keywords

https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/_1200x630_crop_center-center_82_none/00021119_01_N12.jpg?mtime=1683804330

https://www.instagram.com/bergmeyer_design/

https://www.youtube.com/channel/UCeYPW3x4uToF33dJApcqiHw

https://www.linkedin.com/company/bergmeyer

https://www.facebook.com/BergmeyerAssociates/

https://www.bergmeyer.com/work/tree-house-brewing-company-deerfield

referrer

robots

twitter:card

twitter:creator

twitter:description

https://s3.us-west-2.amazonaws.com/assets-bergmeyer-com/images/projects/_800x418_crop_center-center_82_none/00021119_01_N12.jpg?mtime=1683804330