James B. Beam Distilling Co.

Johnny Cupcakes

Shawmut Design and Construction

Colburn & Guyette

Fiskaa Engineering

Stys Hospitality Initiative

LOVE Creative

Greenbaum Associates

WorkFlow Interiors

OJB Landscape Architecture

Commercial Construction Consulting

L.A. Fuess Partners

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<p>Formerly the Jim Beam campus, the newly branded <a href="https://www.bergmeyer.com/work/james-b-beam-distilling-company_draft" target="_blank" rel="noreferrer noopener">James B. Beam Distilling Company (JBBDCo) campus</a> has long been a household name for bourbon aficionados and novices alike. Known as the birthplace of bourbon, the Beam family has been crafting its iconic American bourbons for eight generations along the expansive bourbon trail in Clermont, KY. </p>
<p>The first stop on the tour of the JBBDCo campus is the American Outpost. This two-story visitor center features a retail program for JBBDCo's full suite of bourbons. Housing an interactive retail experience, the American Outpost offers custom capabilities such as personalized gifts, brand apparel, and a newly designed tasting experience that educates guests about the Beam family's extensive bourbon history. Visitors are invited to learn about the Beam family and how JBBDCo bourbon is made, walking in the footsteps of seven generations of Beam Family Master Distillers.<br /></p>
<p>The new materiality and fixturing within the American Outpost renovation were designed to further emphasize the story of JBBDCo and unify the campus. The wood for the new wall cladding was sourced from old ricks that once graced the campus. The retail fixtures were designed to mirror furniture pieces in the Beam family homestead. Thoughtful design elements, such as the "Beam Foto" booth, shares the guests' images on a two-story gallery wall collection of digital screens alongside historic Beam photos, welcoming guests to truly become part of the family.</p>
<p> </p>
<h2><a href="https://www.bergmeyer.com/work/james-b-beam-distilling-company_draft" target="_blank" rel="noreferrer noopener">Visit the story behind the new James B. Beam Distilling Company campus's immersive visitor experience. </a></h2>

2 JB American Outpost Map

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Luke Hayes Photography