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040 A8519 LUKE HAYES JB LOVE

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Following the liquid journey that begins with <a href="https://www.bergmeyer.com/work/beam-made-bourbon" target="_blank" rel="noreferrer noopener">Beam Made Bourbon</a>, Fermentation, and the Still Building, visitors to the <a href="https://www.bergmeyer.com/work/james-b-beam-distilling-company" target="_blank" rel="noreferrer noopener">James B. Beam Distilling Company's (JBBDCo) campus</a> next head to The Casehouse. The tour reveals the bourbon process that has made the JBBDCo one of the world's most celebrated brands and features their entire family of brands under one roof.
Beam Suntory embarked on a multi-phase renovation of the JBBDCo campus under the creative direction of LOVE, with Bergmeyer as the campus architectural partner in creating a contemporary customer journey that would preserve the historical brand and connect it to a new generation of bourbon lovers.
This multimedia, hands-on educational exhibition was built around a highly volatile operation that produces three of Beam's most popular brands. Close collaboration between Bergmeyer and Beam's Operations Team was essential to designing and building this tour segment which is integrated with everyday operations. Beam Made Bourbon and The Casehouse successfully bridge the gap between a functioning bourbon enterprise and a visitor experience. Guests are immersed in this six-stage, multi-sensory exhibit to discover and learn all stages of the Beam distillation and maturation process. As an interactive museum, visitors are invited to complete the process by "dumping" a barrel of Knob Creek and then hand-pick, fill, and personalize their own bottle of Knob Creek Single Barrel.

Shake Shack, Danbury, CT

Luke Hayes Photography

Endicott College Academic Center

We are a Design Collaborative

Work

The Casehouse

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We are a Design Collaborative of architects, strategists, brand specialists, interior and graphic designers. Inspired through partnership, thoughtfully creative, inherently curious and driven to fulfil our clients' needs.

Bergmeyer

Experience the bourbon process from distillation to barrel to bottle in this six-stage, immersive exhibition with hands-on participation.

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process, distillation, barrel, bottle, six-stage, immersive, exhibition, bourbon, hands-on, experience, participation

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