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Needlers Exterior Recolor

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Needler's Fresh Market's mission is to delight their customers, nourish their communities, and inspire pride in their teams. The next step in the growth and evolution of this grocery retail brand was to align their brick-and-mortar experiences with their premium services and authentically communicate their values and vision. 
The Needler's team created their new logo and brand direction and brought on our design team to support and contribute to bringing their vision to life. 
Our scope of work included consultation on the design plan, environmental
graphics, Lemon's Bakery Café's design, including curated furniture, fixtures, and equipment for the café, as well as custom experiences. We
collaborated with the Needler's team on the store's messaging and messaging
language. 
Our team also guided the process of creating a prototype store design
that would be flexible, adaptable, yet uniquely designed for each new location. The
colorful, tangible, and refreshing new Needler's experience lies in the quality
of the products and the store's delectably visual journey through the intimate
displays and new café.
Customers
are welcomed to the store with a friendly burst of flowers and signage that
introduces an energizingly fresh experience. The
purposeful new layout and floorplan create an easy flow, and the colorful
environmentally
branded
graphics help guide the customer's journey through the store. 
 Specialty shops offer their own unique visual pop and presentation, such as the flower and cheese displays. Our team collaborated with Needlers to evolve and expand their existing design palette and language to create eye-catching new graphics that distinguish the Needler's brand. Custom millwork, signs that light up and add color, and "found" objects and antiques add to the unique new experience.
"Hello, we're delighted to see you" is the heartfelt greeting you'll experience at the entrance. We hope that Needler's Fresh Market's customers will feel the same way.

Needlers Detail EK DSC01022

Needlers

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Needlers Lemons Bakery Cafe

Needlers Brand Wall

Mark Steele Photography